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2024
Mark Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: : The roles of marketing strategy and app design
Shahriar Ferdous, Ahmed ; Salilul Akareem, Husain ; Viswanathan, Madhu ; Hollebeek, Linda ^LU and Ringer, Allison (2024) In Industrial Marketing Management 119. p.147-161
- Contribution to journal › Article
Mark Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere
Lucarelli, Andrea ; Shahriar, Hossain ^LU and Ulver, Sofia ^LU (2024) 12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP
- Contribution to conference › Other
Mark Haunted by Unrealized Futures: Disrupting the Present in Gangster's Paradise
Ulver, Sofia ^LU and Vallström, Niklas (2024) 12'th EIASM interpretive consumer research workshop
- Contribution to conference › Other
Mark Rethinking (Brand) Coolness as Affective Intensities
Östberg, Jacob ; Ulver, Sofia ^LU and Rokka, Joonas (2024) Brand Camp 6
- Contribution to conference › Other
Mark Headphone Culture in Public Spaces of Transfer : Linking Ubiquitous Private Listening to Warped Space
Gustafsson, Clara ^LU (2024) p.58-74
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Geopolitisk rivalitet och en förändrad syn på internationella forskningssamarbeten – Svenska erfarenheter
Shih, Tommy ^LU (2024) In Internasjonal Politikk 82(1). p.25-35
- Contribution to journal › Article
Mark Online Content Creators’ and Viewers’ Interdependent Journeys
Hollebeek, Linda ^LU ; Anselmsson, Johan ^LU ; Adomaviciute- Sakalauske, Karina ; Krumm, Kristo ; Jansson, Johan ; Wait, Marius ; Ooi, Beewah and Lubbe, Isolde (2024) In Services Marketing Quarterly 45(3). p.296-318
- Contribution to journal › Article
Mark CSR in between the legal and the ethical: Mobilising legal frameworks through public discourse
Cerne, Annette ^LU (2024) 7th International CSR Communication Conference
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
Mark Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
Anselmsson, Johan ^LU and Tunca, Burak ^LU (2024) In Digital Competences of Swedish Brands. Working report series p.1-14
- Working paper/Preprint › Working paper
Mark International retailers as a main force for sustainability
Elg, Ulf ^LU (2024) In International Journal of Retail and Distribution Management 52(13). p.47-61
- Contribution to journal › Article

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