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- 2024
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Mark
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
(
- Contribution to journal › Scientific review
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Mark
Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
2024) In Psychology and Marketing(
- Contribution to journal › Article
-
Mark
Crafting conceptual proposition-based contributions: The 7C framework
2024) In Psychology and Marketing(
- Contribution to journal › Scientific review
-
Mark
Gamification's role in fostering user engagement with healthy food-based digital content
(
- Contribution to journal › Article
- 2023
-
Mark
Hallmarks and potential pitfalls of customer- and consumer engagement scales : A systematic review
(
- Contribution to journal › Article
- 2022
-
Mark
Social influence and stakeholder engagement behavior conformity, compliance, and reactance
(
- Contribution to journal › Scientific review
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Mark
Beyond the Big Five : The effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement
(
- Contribution to journal › Scientific review