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2025
Mark Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands
Arya, Vikas ; Sethi, Deepa and Hollebeek, Linda ^LU (2025) In Journal of Consumer Behaviour 24(2). p.545-561
- Contribution to journal › Article
2023
Mark The influence of personal and public health and smart applications on biking behavior in South Korea
Kim, Myung Ja and Hall, Colin Michael ^LU (2023) In Journal of Consumer Behaviour 22(2). p.382-395
- Contribution to journal › Article
2022
Mark Shaping customer brand loyalty during the pandemic : The role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad ; Hollebeek, Linda D. ^LU ; Vo-Thanh, Tan ; Ramkissoon, Haywantee ; Leppiman, Anu and Smith, Dale (2022) In Journal of Consumer Behaviour 21(5). p.1175-1189
- Contribution to journal › Article
2021
Mark The Role of Consumer Innovativeness and Green Perceptions on Green Innovation Use: The Case of Shared E-bikes and E-scooters
Flores, Phil ^LU and Jansson, Johan (2021) In Journal of Consumer Behaviour
- Contribution to journal › Article
2012
Mark The use and value of eye-tracking in consumer studies
Gidlöf, Kerstin ^LU ; Sandberg, Helena ^LU and Holmberg, Nils ^LU (2012) In Journal of Consumer Behaviour
- Contribution to journal › Article
2011
Mark Exploring consumer adoption of a high involvement eco-innovation using value-belief-norm theory
Jansson, Johan ^LU ; Marell, Agneta and Nordlund, Annika (2011) In Journal of Consumer Behaviour 10(1). p.51-60
- Contribution to journal › Article

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