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- 2019
-
Mark
Exciting on Facebook or competent in the newspaper? : Media effects on consumers’ perceptions of brands in the fashion category
(
- Contribution to journal › Article
-
Mark
What Does Your Corporate Brand Stand For?
(
- Contribution to journal › Article
- 2018
-
Mark
Country of ownership change in the premium segment : consequences for brand image
(
- Contribution to journal › Article
- 2016
-
Mark
Customer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
(
- Contribution to journal › Article
- 2014
-
Mark
Brand image and customers’ willingness to pay a price premium for food brands
(
- Contribution to journal › Article
- 2011
-
Mark
Branded space-time: Narrative productions of organisational identity and image
2011) The 7th Global Brand Conference of the AM Brand, Corporate Identity and Reputation SIG(
- Contribution to conference › Paper, not in proceeding
- 2010
-
Mark
Tracing the drivers of B2B brand strength and value
2010)(
- Thesis › Doctoral thesis (monograph)
- 2008
-
Mark
Multi-modal visual experience of brand-specific automobile design
(
- Contribution to journal › Article