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2023
Mark Engaging with (vs. avoiding) personalized advertising on social media
Correia Loureiro, Sandra Maria ; Hollebeek, Linda ^LU ; Rather, Raouf Ahmad ; Ruivo, Luis ; Kaljund, Kristel and Guerreiro, Joao (2023) In Journal of Marketing Communications
- Contribution to journal › Article
2019
Mark Consumer Brand Engagement in Social Media: A Pre-Registered Replication
Tunca, Burak ^LU (2019) In Journal of Empirical Generalisations in Marketing Science 19(1). p.1-20
- Contribution to journal › Article