Publications | Lund University Publications

1 – 10 of 14

show: 10
|
sort: year (new to old)

News feed Embed this list Save this search Mark all Export

Cancel

Embed this list

copy and paste the html snippet below into your own page:

<iframe src="https://lup.lub.lu.se/search/publication?embed=1&q=keywords+exact+%22Corporate+Branding%22&amp;hide_pagination=1&amp;hide_info=1&amp;hide_options=1"
  width="100%"
  height="400"
  allowtransparency="true"
  frameborder="0">
</iframe>

« previous
1
2
next »

2022
Mark Welcome to the Matrix - How to find and use your corporate brand's core identity
Urde, Mats ^LU (2022) In Routledge Companions in Marketing, Advertising and Communication p.59-92
- Chapter in Book/Report/Conference proceeding › Book chapter
2019
Mark Corporate brand positioning in complex industrial firms : Introducing a dynamic, process approach to positioning
Koch, Christian H. ^LU and Gyrd-Jones, Richard I. (2019) In Industrial Marketing Management 81. p.40-53
- Contribution to journal › Article
2018
Mark Corporate rebranding failure and brand meanings in the digital environment
Tarnovskaya, Veronika ^LU and Biedenbach, Galina (2018) In Marketing Intelligence and Planning 36(4). p.455-469
- Contribution to journal › Article
2017
Mark Disgraced : A study of narrative identity in organizations that suffer crises of confidence
Skrutkowski, Mathias ^LU (2017)
- Thesis › Licentiate thesis
2016
Mark Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity
Tam, Kaj-Dac ^LU (2016)
- Thesis › Doctoral thesis (monograph)
2014
Mark Corporate Brand Positioning – Case Studies across Firm Levels and Over Time
Koch, Christian ^LU (2014)
- Thesis › Doctoral thesis (monograph)
Mark Corporate Brand Positioning – A Process Perspective
Koch, Christian ^LU (2014) 9th Global Brand Conference
- Contribution to conference › Paper, not in proceeding
2013
Mark From market orientation to brand orientation in the public sector
Gromark, Johan ^LU and Melin, Frans ^LU (2013) In Journal of Marketing Management 29(9-10). p.1099-1123
- Contribution to journal › Article
2011
Mark Acquisitions and network identity change
Öberg, Christina ^LU ; Grundström, Christina and Jönsson, Petter (2011) In European Journal of Marketing 45(9). p.1470-1500
- Contribution to journal › Article
Mark The underlying dimensions of brand orientation and its impact on financial performance
Gromark, Johan ^LU and Melin, Frans ^LU (2011) In Journal of Brand Management 18(6). p.394-410
- Contribution to journal › Article

« previous
1
2
next »

your query:: Remove keywords: Corporate Branding