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- 2016
-
Mark
Customer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
(
- Contribution to journal › Article
- 2015
-
Mark
Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
(
- Contribution to journal › Article
- 2014
-
Mark
Brand image and customers’ willingness to pay a price premium for food brands
(
- Contribution to journal › Article
- 2013
-
Mark
What successful branding looks like: a managerial perspective
(
- Contribution to journal › Article
- 2010
-
Mark
An exploratory investigation of the elements of B2B brand image and its relationship to price premium
(
- Contribution to journal › Article
-
Mark
Tracing the drivers of B2B brand strength and value
2010)(
- Thesis › Doctoral thesis (monograph)