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- 2021
-
Mark
The changing marketing orientation within the business model of an international retailer–IKEA in China over 10 years
(
- Contribution to journal › Article
- 2010
-
Mark
A standardised approach to the world? IKEA in China
2010) p.47-72(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2009
-
Mark
A standardised approach to the world? IKEA in China
(
- Contribution to journal › Article
- 2006
-
Mark
Ikea in China
2006) 4th UMDS & SARD/CARD workshop(
- Contribution to conference › Paper, not in proceeding