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- 2024
-
Mark
Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement: the impact of ethnicity
2024) In Journal of Research in Interactive Marketing: Special Issue on Digital Piracy(
- Contribution to journal › Article
-
Mark
Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
2024) In Psychology and Marketing(
- Contribution to journal › Article
- 2023
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Mark
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
(
- Contribution to journal › Article
- 2022
-
Mark
Customer engagement design in industrial innovation
(
- Contribution to journal › Article
-
Mark
Fifteen years of customer engagement research : a bibliometric and network analysis
(
- Contribution to journal › Scientific review
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Mark
First-Time versus Repeat Tourism Customer Engagement, Experience, and Value Cocreation : An Empirical Investigation
(
- Contribution to journal › Article
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Mark
From Customer-, to Actor-, to Stakeholder Engagement : Taking Stock, Conceptualization, and Future Directions
(
- Contribution to journal › Article
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Mark
Beyond the Big Five : The effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement
(
- Contribution to journal › Scientific review
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Mark
Customer Engagement in Emerging Markets: Framework and Propositions
(
- Contribution to journal › Article