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- 2021
-
Mark
The changing marketing orientation within the business model of an international retailer–IKEA in China over 10 years
(
- Contribution to journal › Article
- 2017
-
Mark
Exploring store format development and its influence on store image and store clientele–the case of IKEA’s development of an inner-city store format
(
- Contribution to journal › Article
- 2012
-
Mark
An interaction approach to global sourcing: A case study of IKEA
(
- Contribution to journal › Article
- 2011
-
Mark
Exploring the dynamics of global sourcing development over time - – the case of IKEA
(
- Contribution to journal › Article