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2022
Mark Organizational resilience and internal branding: investigating the effects triggered by self-service technology
Biedenbach, Galina ; Biedenbach, Thomas ; Hulten, Peter and Tarnovskaya, Veronika ^LU (2022) In Journal of Brand Management 29(4). p.420-433
- Contribution to journal › Article
2019
Mark What Does Your Corporate Brand Stand For?
Greyser, Stephen A and Urde, Mats ^LU (2019) In Harvard Business Review January February 2019(January February 2019). p.82-89
- Contribution to journal › Article
2018
Mark ‘Brandspeak’ : Metaphors and the rhetorical construction of internal branding
Müller, Monika ^LU (2018) In Organization 25(1). p.42-68
- Contribution to journal › Article
2017
Mark Brand-Centred Control : A study of internal branding and normative control
Müller, Monika ^LU (2017) In Organization Studies 38(7). p.895-915
- Contribution to journal › Article
2011
Mark The underlying dimensions of brand orientation and its impact on financial performance
Gromark, Johan ^LU and Melin, Frans ^LU (2011) In Journal of Brand Management 18(6). p.394-410
- Contribution to journal › Article