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- 2022
-
Mark
Organizational resilience and internal branding: investigating the effects triggered by self-service technology
(
- Contribution to journal › Article
- 2019
-
Mark
What Does Your Corporate Brand Stand For?
(
- Contribution to journal › Article
- 2018
-
Mark
‘Brandspeak’ : Metaphors and the rhetorical construction of internal branding
(
- Contribution to journal › Article
- 2017
-
Mark
Brand-Centred Control : A study of internal branding and normative control
(
- Contribution to journal › Article
- 2011
-
Mark
The underlying dimensions of brand orientation and its impact on financial performance
(
- Contribution to journal › Article