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- 2013
-
Mark
Pricing capability development and its antecedents
2013) In Lund Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)
- 2012
-
Mark
Pricing practices and value creation logics
(
- Contribution to journal › Article
-
Mark
Organizational Barriers and the Implementation of Customer Value Map Analysis: A Case Study of a Global Manufacturing Firm in the Polymer Technology Industry
2012) p.1-416(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Closer to a win-win situation? Changes in the salespersons-customer relationship when implementing value-selling
2012) The 2012 Global Sales Science Institute Conference(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2011
-
Mark
Barriers to organizational learning: a case study of a change project
2011) Conference for Organizational Learning, Knowledge and Capabilities, 2011(
- Contribution to conference › Paper, not in proceeding