Newspapers - image formation agents for retailers?
(2009) p.429-451- Abstract
- The aim of this study is to analyse the role of newspapers as an image formation agent for retailers. The role of the media has been emphasised in theories about image formation but there are few empirical studies of the role of newspapers. This is an explorative study of how IKEA is represented in British and Swedish newspapers. The study is based on a quantitative content analysis of 153 news articles. The analysis shows differences in reporting between Sweden and Britain and that the store, the unique feature of a retailer, does not feature in the strategic public relation work.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/943781
- author
- Thelander, Åsa LU ; Hansson, Charlotte ; Hansson, Fredrik and Johansson, Ulf LU
- organization
- publishing date
- 2009
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- IKEA, newspaper, image formation agent, communication, retail image
- host publication
- Medien im Marketing; Optionen der Unternehmenskommunikation
- editor
- Gröppel-Klein, Andrea and Germelmann, Claas Chrisian
- pages
- 429 - 451
- publisher
- Gabler Verlag
- ISBN
- 978-3-8349-0735-6
- project
- Transferring International Retail Image
- language
- English
- LU publication?
- yes
- id
- 5b8de4e4-c4b6-4bdb-8dea-f019292ef7c3 (old id 943781)
- date added to LUP
- 2016-04-04 10:31:49
- date last changed
- 2018-11-21 20:59:17
@inbook{5b8de4e4-c4b6-4bdb-8dea-f019292ef7c3, abstract = {{The aim of this study is to analyse the role of newspapers as an image formation agent for retailers. The role of the media has been emphasised in theories about image formation but there are few empirical studies of the role of newspapers. This is an explorative study of how IKEA is represented in British and Swedish newspapers. The study is based on a quantitative content analysis of 153 news articles. The analysis shows differences in reporting between Sweden and Britain and that the store, the unique feature of a retailer, does not feature in the strategic public relation work.}}, author = {{Thelander, Åsa and Hansson, Charlotte and Hansson, Fredrik and Johansson, Ulf}}, booktitle = {{Medien im Marketing; Optionen der Unternehmenskommunikation}}, editor = {{Gröppel-Klein, Andrea and Germelmann, Claas Chrisian}}, isbn = {{978-3-8349-0735-6}}, keywords = {{IKEA; newspaper; image formation agent; communication; retail image}}, language = {{eng}}, pages = {{429--451}}, publisher = {{Gabler Verlag}}, title = {{Newspapers - image formation agents for retailers?}}, year = {{2009}}, }