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- 2021
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Mark
The changing marketing orientation within the business model of an international retailer–IKEA in China over 10 years
(
- Contribution to journal › Article
- 2017
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Mark
Dissecting Embeddedness in International Retailing
(
- Contribution to journal › Article
- 2016
-
Mark
International Retailing as Embedded Business Models
(
- Contribution to journal › Article