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- 2022
-
Mark
Drivers or passengers? A taxonomy of multinationals’ approaches to corporate social responsibility implementation in developing markets
(
- Contribution to journal › Article
- 2012
-
Mark
Market-driving strategy implementation through global supplier relationships
(
- Contribution to journal › Article
- 2007
-
Mark
The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer
2007)(
- Thesis › Doctoral thesis (monograph)