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- 2023
-
Mark
Marketing for better cities: Setting the agenda for responsible, inclusive, smart and equitable places
2023) 2023 Academy of Marketing Science Annual Conference(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2013
-
Mark
Towards brand ecology : An analytical semiotic framework for interpreting the emergence of place brands
(
- Contribution to journal › Article
- 2012
-
Mark
Regional Branding : The case of three Italian regions
2012) International Place Branding Conference (Special Edition)(
- Contribution to conference › Other