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- 2021
-
Mark
Sustainable businesses speak to the heart of consumers : Looking at sustainability with a marketing lens to reap banking consumers’ loyalty
(
- Contribution to journal › Article
- 2014
-
Mark
Brand image and customers’ willingness to pay a price premium for food brands
(
- Contribution to journal › Article
- 2009
-
Mark
Third generation of retailer brands - retailer expectations and consumer response
(
- Contribution to journal › Article
- 1997
-
Mark
Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken
1997) In Lund Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)