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- 2020
-
Mark
How Globalization Affects Consumers : Insights from 30 years of CCT Globalization Research
(
- Contribution to journal › Article
- 2016
-
Mark
Market driving strategies : Beyond localization
(
- Contribution to journal › Article
- 2014
-
Mark
IKEA: Entering Russia
2014) p.529-533(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2008
-
Mark
The Role of Networks and Matching in Market Entry to Emerging Retail Markets
(
- Contribution to journal › Article