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- 2022
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Mark
Tillväxten av nya användare för Amazon.se har mattats av det senaste halvåret, men tillväxtpotentialen är fortfarande stor bland generation Y och Z
2022) In Digital Competences of Swedish Brands. Working report series Publisher name: Lund University. Lund School of Economics and Management 2022(1).(
- Working paper/Preprint › Working paper
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Mark
Outlining a feminist ethics of sustainable place branding
2022) Annual conference the International Place Branding Association(
- Contribution to conference › Abstract
- 2021
-
Mark
Brand orientation : Tensions and conflicts in public management
2021)(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2020
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Mark
Mimicry and artistry: Place branders' construction of "good" branding
(
- Contribution to journal › Article
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Mark
Brands as activists : The Oatly case
(
- Contribution to journal › Article