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- 2022
-
Mark
IKEA: Expanding in Russia
2022) p.515-520(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2015
-
Mark
Market driving multinationals and their global sourcing network
2015) p.601-614(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2014
-
Mark
IKEA: Entering Russia
2014) p.529-533(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2012
-
Mark
Market-driving strategy implementation through global supplier relationships
(
- Contribution to journal › Article
- 2011
-
Mark
Developing a market driving strategy for foreign markets: Internal capabilities and external activities
(
- Contribution to journal › Article
- 2010
-
Mark
The activities and capabilities of global market driving firms.
2010)(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
IKEA: Entering Russia
2010) p.584-587(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2008
-
Mark
Market driving multinationals and their global sourcing network
(
- Contribution to journal › Article
-
Mark
The Role of Networks and Matching in Market Entry to Emerging Retail Markets
(
- Contribution to journal › Article
-
Mark
Key factors in the international market driving process: the role of internal competencies and external network actors.
2008)(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
“The role of corporate branding in market driving strategy”
(
- Contribution to journal › Article
- 2007
-
Mark
Market driving supplier strategy: A study of IKEA’s globalsourcing network
2007) CIMaR Annual Conference, 2007(
- Contribution to conference › Paper, not in proceeding
- 2006
-
Mark
The interplay between matching and networks in the entry process into emerging consumer markets
2006) CIMaR Annual Conference, 2006(
- Contribution to conference › Paper, not in proceeding
-
Mark
The role of global, macro and micro level matching in market entry and positioning on emerging consumer markets
2006) the 32nd EIBA conference(
- Contribution to conference › Paper, not in proceeding
-
Mark
Combining Values, Brands and People: IKEA as a Global Market Driving Company
2006) the ECR symposium(
- Contribution to conference › Paper, not in proceeding
- 2005
-
Mark
The Role of Corporate Branding in a Market Driving Strategy
2005) In Lund Institute of Economic Research Working Paper Series(
- Working paper/Preprint › Working paper
- 2004
-
Mark
Exploring the Dynamics of Market driving Strategy with a focus on Corporate Branding: the case of Ikea in Russia
2004) European Marketing Academy Conference, 2004(
- Contribution to conference › Paper, not in proceeding
-
Mark
The Dynamics of Market-Driving in a Globally Branded Retail Company
2004) EURAM Annual Conference, 2005(
- Contribution to conference › Paper, not in proceeding