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- 2019
-
Mark
What Does Your Corporate Brand Stand For?
(
- Contribution to journal › Article
- 2016
-
Mark
Targeted National Promotion
(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2011
-
Mark
Branded space-time: Narrative productions of organisational identity and image
2011) The 7th Global Brand Conference of the AM Brand, Corporate Identity and Reputation SIG(
- Contribution to conference › Paper, not in proceeding
- 1997
-
Mark
Märkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration
1997) In Lunds Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)
-
Mark
Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken
1997) In Lund Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)