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- 2023
-
Mark
Legitimizing sustainability talk in retail talk : The case of IKEA’s sustainability journey
2023) In Lund Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)
- 2021
-
Mark
Stakeholder-based Brand Equity (SBBE) : A qualitative study of its development through firm-stakeholder interactions in emerging markets
2021) In Lund Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)
- 2016
-
Mark
Connecting the Nodes : An interactive perspective on innovative microenterprises in a mature industry
2016)(
- Thesis › Doctoral thesis (monograph)
- 2013
-
Mark
Making B2B Sales Interactions Valuable - A Social and Symbolic Perspective
(
- Thesis › Doctoral thesis (monograph)
- 2012
-
Mark
Competitive Capabilities of a Technology Born Global
(
- Thesis › Doctoral thesis (compilation)
- 2009
-
Mark
The Way Brands Work: Consumers' understanding of the creation and usage of brands
(
- Thesis › Doctoral thesis (monograph)
- 2008
-
Mark
Working with and Working on Corporate Social Responsibility: The Flexibility of a Management Concept
(
- Thesis › Doctoral thesis (monograph)
- 2007
-
Mark
Knowledge Sharing Across Borders - A Study in the IKEA World
(
- Thesis › Doctoral thesis (compilation)
-
Mark
The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer
2007)(
- Thesis › Doctoral thesis (monograph)
- 2003
-
Mark
Integrating corporate social responsibility with marketing strategies in retailing
2003)(
- Thesis › Licentiate thesis