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A Network Perspective on Radical Packaging Innovation within Private Labels in Sweden

Secretin, Lucie LU and Bergland, June LU (2026) BUSN39 20261
Department of Business Administration
Abstract
Title: A Network Perspective on Radical Packaging Innovation within Private Labels in Sweden
Course: BUSN39 - Degree Project in Global Marketing - Master Level - Spring 2026
Authors: June Bergland, Lucie Secretin
Supervisor: Ulf Johansson
Research Question: In the context of radical packaging innovation, what do the relationships between private labels, manufacturers and packaging solution providers look like?
Purpose of study: To examine the dual relationships between PL, M, and PSP and the network in the context of radical packaging to gain insight into PL innovation strategy.
Theoretical perspectives: Actors-Resources-Activities model, Network perspective
Methodology: Qualitative analysis through semi-structured interviews of all... (More)
Title: A Network Perspective on Radical Packaging Innovation within Private Labels in Sweden
Course: BUSN39 - Degree Project in Global Marketing - Master Level - Spring 2026
Authors: June Bergland, Lucie Secretin
Supervisor: Ulf Johansson
Research Question: In the context of radical packaging innovation, what do the relationships between private labels, manufacturers and packaging solution providers look like?
Purpose of study: To examine the dual relationships between PL, M, and PSP and the network in the context of radical packaging to gain insight into PL innovation strategy.
Theoretical perspectives: Actors-Resources-Activities model, Network perspective
Methodology: Qualitative analysis through semi-structured interviews of all three actors.
Findings & Conclusion: Our model provides nuances and more perspectives when analyzing the relationships in a radical packaging innovation network, capturing the broader dynamics of the network as a whole, even taking into consideration aspects of the environment that affects this network. We also add a relationship stage to the ARA model to further complement the description of relationships. (Less)
Please use this url to cite or link to this publication:
author
Secretin, Lucie LU and Bergland, June LU
supervisor
organization
course
BUSN39 20261
year
type
H1 - Master's Degree (One Year)
subject
keywords
Private Labels, Packaging Innovation, B2B Relationships, Network
language
English
id
9246725
date added to LUP
2026-07-21 12:00:11
date last changed
2026-07-21 12:00:11
@misc{9246725,
  abstract     = {{Title: A Network Perspective on Radical Packaging Innovation within Private Labels in Sweden
Course: BUSN39 - Degree Project in Global Marketing - Master Level - Spring 2026
Authors: June Bergland, Lucie Secretin
Supervisor: Ulf Johansson
Research Question: In the context of radical packaging innovation, what do the relationships between private labels, manufacturers and packaging solution providers look like?
Purpose of study: To examine the dual relationships between PL, M, and PSP and the network in the context of radical packaging to gain insight into PL innovation strategy.
Theoretical perspectives: Actors-Resources-Activities model, Network perspective
Methodology: Qualitative analysis through semi-structured interviews of all three actors.
Findings & Conclusion: Our model provides nuances and more perspectives when analyzing the relationships in a radical packaging innovation network, capturing the broader dynamics of the network as a whole, even taking into consideration aspects of the environment that affects this network. We also add a relationship stage to the ARA model to further complement the description of relationships.}},
  author       = {{Secretin, Lucie and Bergland, June}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{A Network Perspective on Radical Packaging Innovation within Private Labels in Sweden}},
  year         = {{2026}},
}