Department of Business Administration

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2024
Mark Beyond the Algorithm - How AI-Driven Personalized Ads Shape Consumer Loyalty and Brand Engagement
Skillius, Ebba ^LU and Jacobsson, Amanda ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Influencing Consumer Engagement: Entrepreneurial Marketing in Social Media
Claesson, Filippa ^LU and Mars, Isabella ^LU (2024) ENTN19 20241
Department of Business Administration
- Master (One yr)
Mark Entrepreneurial Marketing Strategies in New Product Launches: A Framework for Success
Bogren, Anton ^LU and Palmborg, Jesper ^LU (2024) ENTN19 20241
Department of Business Administration
- Master (One yr)
Mark The Role of Concept Stores: Consumer Perception of the Intended Brand Image
Ohlson, Petra ^LU and Stenkil, Emma ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Inside the Boardroom
du Hane, Marcus ^LU and Rydberg, Hugo ^LU (2024) BUSN79 20241
Department of Business Administration
- Master (One yr)
Mark Political Marketing in U.S. Elections - How Do Consumers Understand and Make Meaning of Negative Political Marketing on Social Media?
Ulijn, Matthijs ^LU and Leist, Samara ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Investigating manufacturer brand strategies to navigate the development of private label in Swedish grocery retail
Persson, Ellen ^LU and Blomberg, Ebba ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark From Bark to Bytes: Mitigating Uncertainty in Decision-Making Through Human-Technology Interplay
Gashi, Liridon ^LU and Meyer, Laurenz Jasper ^LU (2024) BUSN79 20241
Department of Business Administration
- Master (One yr)
Mark En frisk fläkt i familjeföretag
Änggårdh, Else ^LU ; Keränen, Jakob ^LU and Nyzell, Filip ^LU (2024) FEKH49 20241
Department of Business Administration
- Bach. Degree
Mark To what extent can Islamic financial principles be used to prevent financial crises? - A 2008 Financial Crisis case study
Alisic, Halima ^LU ; Salihu, Anitë ^LU and Dinc, Betul ^LU (2024) IBUH19 20241
Department of Business Administration
- Bach. Degree

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Publications

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your query:: Remove department: Department of Business Administration

LUP Student Papers

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Department of Business Administration

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