Department of Business Administration
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- 2021
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Mark
Sustainability and Corporate Branding: shotgun wedding or match made in heaven?
(
- Master (One yr)
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Mark
How are Complementors Swimming with the Shark?
(
- Bach. Degree
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Mark
Clothes Make the (Wo)man: A Qualitative Study on the Construction and Expression of a Green Identity through Second-Hand Clothing
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- Master (One yr)
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Mark
Perfectly imperfect - A comparison of female millennial consumers’ perceptions towards ‘Brand Activist Aspirants’ and ‘Authentic Brand Activists’ in the lingerie market
(
- Master (One yr)
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Mark
Leveraging brand co-creation in a digital era: An IKEA case study
2021) In The Strategic Brand Management: Master Papers BUSN21 20212(
Department of Business Administration- Misc.
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Mark
Good Guy versus Bad Guy: How are Patagonia´s and H&M´s Green(wash)ing Strategies Perceived among Consumers?
2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
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Mark
How weird elements in brand communication can strengthen brand intimacy.
(
- Master (One yr)
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Mark
Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc
2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
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Mark
AI hype - A study on using artificial intelligence in algorithmic trading
(
- Bach. Degree
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Mark
The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.
2021) In The Strategic Brand Management Master Papers BUSN21 20212(
Department of Business Administration- Misc.