Department of Business Administration
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- 2017
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Mark
Influencer marketing and the effect on brand personality and brand perception
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
KEY SUCCESS FACTORS FOR LUXURY BRANDS STRETCHING INTO ATHLEISURE
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Provocative advertising and its effect on brand image - A comparison between two industries
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
The evolution of the brand backstage phenomenon and its impact on brands and consumer behavior
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
The Match of Identities: A study on how brands can stay true to themselves
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Unbranded Luxury - Recreating Exclusivity
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
When Brands Invite you for a Cup of Coffee: An Exploration of the new Phenomenon of “Brand Cafés” and its Effect on Brand Equity
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
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- Bach. Degree