Department of Strategic Communication
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- 2021
- Attaining Legitimacy in Defiance of a Tarnished Reputation
- 2020
- The best a brand can be? P&G’s femvertising meeting hegemonic masculinity
- Communicating Sustainability Through Web-Based Communication: A Case Study of Rhetorical Strategies and Organizational Legitimacy in Scandinavian Airlines
- Millennials' Attitude Towards Environmental Advertisement - An Experimental Investigation of Environmental Cues and an Integration of Elaboration Likelihood Model
- Presentational Change Caused by Crises in Annual Reports: A Critical Discourse Analysis Based on the Case of Abercrombie & Fitch
- The coldest humans or the warmest machines? - decode, recode and encode the messages of chatbots.
- Appropriation or Appreciation? Examining the Phenomenon of Cultural Appropriation in Fashion Branding
- Interpreting Emotional Meaning in Email Communication in a Multicultural Workplace
- Exploring Strategic Communication Challenges in the Era of the Voice Assistant
- A no-win situation: A case study of Socialstyrelsens brochure on child marriage and the moral outrage that followed