Department of Strategic Communication
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- 2025
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Mark
Cultural Strategy and Identity Construction in Chinese Emerging Brands' Global Expansion: The Case of Pop Mart
- Master (Two yrs)
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Mark
Nordic Brands Through Chinese Eyes: A Study on the Country Image, Brand Benefits, and Consumer Ethnocentrism
- Master (Two yrs)
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Mark
Storytelling and Archetype Strategies Used to Construct a Chinese CEO Brand — Case Study of Lei Jun, CEO of Xiaomi
- Master (Two yrs)
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Mark
Personal Branding Practice of Rural Influencers on TikTok (Douyin) in China
- Master (Two yrs)
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Mark
Speaking Oats to Power: Exploring Polarization and Agonistic Pluralism in Oatly’s U.S. Brand Activism Discourse
- Master (Two yrs)
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Mark
Framing Sustainability on Social Media: A Comparative Analysis of Inside-Out and Oustide-In Patagonia´s Instagram and TikTok digital content
- Master (Two yrs)
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Mark
Constructing Legitimacy: A Discourse Analysis of Moral Brand Communication
- Master (Two yrs)
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Mark
The Making of Employee Ambassadorship in the Public Sector: Quantitative Study on Individual and Organizational Drivers
- Master (Two yrs)
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Mark
Resisting Authenticity: How young adults perceive authenticity in brand communication on TikTok
- Master (Two yrs)
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Mark
Sensemaking in the Digital Workplace, A Case Study of Organizational Identity Construction via ISM at Tencent
- Master (Two yrs)