Advanced

Love You Right Back. An Explorative Study of the Active Role of the Brand in the Consumer-Brand Relationship.

Klaeser, Daniela LU and Bäckström, Izabelle (2014) BUSN39 20141
Department of Business Administration
Please use this url to cite or link to this publication:
author
Klaeser, Daniela LU and Bäckström, Izabelle
supervisor
organization
course
BUSN39 20141
year
type
H1 - Master's Degree (One Year)
subject
language
English
id
4498780
date added to LUP
2014-06-25 15:39:16
date last changed
2014-06-25 15:39:16
@misc{4498780,
  author       = {Klaeser, Daniela and Bäckström, Izabelle},
  language     = {eng},
  note         = {Student Paper},
  title        = {Love You Right Back. An Explorative Study of the Active Role of the Brand in the Consumer-Brand Relationship.},
  year         = {2014},
}