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Is a Brand Light, Flexible, and Disposable? A Closer Look at Ingka Centres in the Face of Change – An Exploratory Case Study

Meyer, Tess LU and Brown, Emily LU (2020) BUSN49 20201
Department of Business Administration
Abstract
The aim of this thesis is to explore the interrelation of employer branding and employee engagement in the context of corporate restructuring and organizational change. Our research follows an interpretative and abductive approach. We have conducted a qualitative case study with Ingka Centres as our case company. This thesis contributes to the literature on employer branding and employee engagement in the face of organizational change. Specifically, through the illustration of IKEA Group’s corporate restructure and communication of change.
Please use this url to cite or link to this publication:
author
Meyer, Tess LU and Brown, Emily LU
supervisor
organization
course
BUSN49 20201
year
type
H1 - Master's Degree (One Year)
subject
keywords
Employer Branding, Employee Engagement, Corporate Restructuring, Organizational Change, Subsidiary Organization, Ingka Centres, IKEA
language
English
id
9019192
date added to LUP
2020-06-25 11:37:44
date last changed
2020-06-25 11:37:44
@misc{9019192,
  abstract     = {{The aim of this thesis is to explore the interrelation of employer branding and employee engagement in the context of corporate restructuring and organizational change. Our research follows an interpretative and abductive approach. We have conducted a qualitative case study with Ingka Centres as our case company. This thesis contributes to the literature on employer branding and employee engagement in the face of organizational change. Specifically, through the illustration of IKEA Group’s corporate restructure and communication of change.}},
  author       = {{Meyer, Tess and Brown, Emily}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Is a Brand Light, Flexible, and Disposable? A Closer Look at Ingka Centres in the Face of Change – An Exploratory Case Study}},
  year         = {{2020}},
}