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What Really Matters - The Consumer Evaluation Process of Brands in the Post-Brand Activism Stage

Pohl, Viktoria Isabel Pia LU and Pijnappel, Eva Isabelle LU (2020) BUSN39 20201
Department of Business Administration
Please use this url to cite or link to this publication:
author
Pohl, Viktoria Isabel Pia LU and Pijnappel, Eva Isabelle LU
supervisor
organization
course
BUSN39 20201
year
type
H1 - Master's Degree (One Year)
subject
keywords
Brand Activism, Post-Brand Activism Stage, Evaluation, Identification, Millennials
language
English
id
9024707
date added to LUP
2020-09-01 15:08:37
date last changed
2020-09-01 15:08:37
@misc{9024707,
  author       = {{Pohl, Viktoria Isabel Pia and Pijnappel, Eva Isabelle}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{What Really Matters - The Consumer Evaluation Process of Brands in the Post-Brand Activism Stage}},
  year         = {{2020}},
}