What Really Matters - The Consumer Evaluation Process of Brands in the Post-Brand Activism Stage
(2020) BUSN39 20201Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9024707
- author
- Pohl, Viktoria Isabel Pia LU and Pijnappel, Eva Isabelle LU
- supervisor
- organization
- course
- BUSN39 20201
- year
- 2020
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Brand Activism, Post-Brand Activism Stage, Evaluation, Identification, Millennials
- language
- English
- id
- 9024707
- date added to LUP
- 2020-09-01 15:08:37
- date last changed
- 2020-09-01 15:08:37
@misc{9024707, author = {{Pohl, Viktoria Isabel Pia and Pijnappel, Eva Isabelle}}, language = {{eng}}, note = {{Student Paper}}, title = {{What Really Matters - The Consumer Evaluation Process of Brands in the Post-Brand Activism Stage}}, year = {{2020}}, }