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- 2025
-
Mark
Speaking Oats to Power: Exploring Polarization and Agonistic Pluralism in Oatly’s U.S. Brand Activism Discourse
- Master (Two yrs)
-
Mark
How CEO/Founders' Social and Political Expression Impacts Gen Z's Brand Loyalty: A Comparative Analysis of Starbucks, Ben & Jerry’s, and Spotify
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Misc.
- 2024
-
Mark
Lush or Flush?: A multimodal analysis of how brands can drive brand polarisation through communication strategies
- Bach. Degree
-
Mark
Från profit till protest: När aktivism blir affärsstrategi
- Bach. Degree
-
Mark
Brands as Drivers of Change - Understanding the Role of Socio-Political Attitudes in the Relationship between Brand Activism and Consumer-based Brand Outcomes
- Master (One yr)
- 2023
-
Mark
The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response
- Master (Two yrs)
-
Mark
Unwrapping Brand Activism
- Master (One yr)
-
Mark
Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market
- Bach. Degree
-
Mark
"Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy
(2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232
Department of Business Administration- Misc.
- 2022
-
Mark
Brand Activism Scepticism
- Master (One yr)