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- 2024
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Mark
Lush or Flush?: A multimodal analysis of how brands can drive brand polarisation through communication strategies
- Bach. Degree
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Mark
Brands as Drivers of Change - Understanding the Role of Socio-Political Attitudes in the Relationship between Brand Activism and Consumer-based Brand Outcomes
- Master (One yr)
- 2023
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Mark
Unwrapping Brand Activism
- Master (One yr)
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Mark
The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response
- Master (Two yrs)
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Mark
Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market
- Bach. Degree
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Mark
"Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy
(2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232
Department of Business Administration- Misc.
- 2022
-
Mark
An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
- Master (One yr)
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Mark
Get broke or build hope - The implications of woke brand activism
- Master (One yr)
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Mark
Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism
- Master (One yr)
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Mark
Brands taking a stand: The meaning of brand activism from a consumer perspective
- Master (Two yrs)