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- 2022
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Mark
An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
- Master (One yr)
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Mark
Brand Activism Scepticism
- Master (One yr)
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Mark
Get broke or build hope - The implications of woke brand activism
- Master (One yr)
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Mark
Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism
- Master (One yr)
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Mark
In its co-branding with The Body Shop, which frames does Dove use to enhance its brand activism and what are the effects thereof?
- Master (Two yrs)
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Mark
Brands taking a stand: The meaning of brand activism from a consumer perspective
- Master (Two yrs)
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Mark
Food for Thought: Investigating Brand Activism and the Positioning of FMCG Brands in the Plant-Based Space
- Master (One yr)
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Mark
Small Purchases Make A Big Difference
- Master (One yr)
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Mark
Trust in Brand Activism: A look at self-love campaigns of beauty brands
- Master (Two yrs)
- 2021
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Mark
Closing the loop: A study of Brand Activism in the Fashion Industry
- Master (One yr)