Get broke or build hope - The implications of woke brand activism
(2022) BUSN39 20221Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9089396
- author
- Aslan, Renyo LU and Mirkhandan, Omid LU
- supervisor
- organization
- course
- BUSN39 20221
- year
- 2022
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Brand Activism, FMCG, Consumer-Brand Relationship, Attachment-Aversion Model, Netnography
- language
- English
- id
- 9089396
- date added to LUP
- 2022-06-28 09:53:06
- date last changed
- 2022-06-28 09:53:06
@misc{9089396, author = {{Aslan, Renyo and Mirkhandan, Omid}}, language = {{eng}}, note = {{Student Paper}}, title = {{Get broke or build hope - The implications of woke brand activism}}, year = {{2022}}, }