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Get broke or build hope - The implications of woke brand activism

Aslan, Renyo LU and Mirkhandan, Omid LU (2022) BUSN39 20221
Department of Business Administration
Please use this url to cite or link to this publication:
author
Aslan, Renyo LU and Mirkhandan, Omid LU
supervisor
organization
course
BUSN39 20221
year
type
H1 - Master's Degree (One Year)
subject
keywords
Brand Activism, FMCG, Consumer-Brand Relationship, Attachment-Aversion Model, Netnography
language
English
id
9089396
date added to LUP
2022-06-28 09:53:06
date last changed
2022-06-28 09:53:06
@misc{9089396,
  author       = {{Aslan, Renyo and Mirkhandan, Omid}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Get broke or build hope - The implications of woke brand activism}},
  year         = {{2022}},
}