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Best Friend or Acquaintance? Exploring Brand Relationships between Consumers and Plant-Based Food Brands

Tran, Thi Hong Anh LU and Liu, Chia-Yin LU (2022) BUSN39 20221
Department of Business Administration
Abstract
The purpose of the thesis is to explore the relationships between plant-based food brands and their consumers specifically in Sweden. To do this, the study aims to characterize the brand relationships that consumers form with plant-based food brands and understand their perceived green benefits and underlying value when choosing these brands.
Please use this url to cite or link to this publication:
author
Tran, Thi Hong Anh LU and Liu, Chia-Yin LU
supervisor
organization
course
BUSN39 20221
year
type
H1 - Master's Degree (One Year)
subject
keywords
Brand Relationship, Consumer-Green Brand Relationship, Consumer Value, Plant-Based Food Brands
language
English
id
9091106
date added to LUP
2022-06-28 09:57:15
date last changed
2022-06-28 09:57:15
@misc{9091106,
  abstract     = {{The purpose of the thesis is to explore the relationships between plant-based food brands and their consumers specifically in Sweden. To do this, the study aims to characterize the brand relationships that consumers form with plant-based food brands and understand their perceived green benefits and underlying value when choosing these brands.}},
  author       = {{Tran, Thi Hong Anh and Liu, Chia-Yin}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Best Friend or Acquaintance? Exploring Brand Relationships between Consumers and Plant-Based Food Brands}},
  year         = {{2022}},
}