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Authenticity and Influence: Interactions Between Social Media Micro-Influencers and Generation Z on Instagram

Ebulueme, John LU and Vijayakumar, Varalakshmi LU (2024) BUSN39 20241
Department of Business Administration
Please use this url to cite or link to this publication:
author
Ebulueme, John LU and Vijayakumar, Varalakshmi LU
supervisor
organization
course
BUSN39 20241
year
type
H1 - Master's Degree (One Year)
subject
keywords
Micro-Influencer, Generation Z, Authenticity, Authentic Engagement, Instagram, Influencer Marketing
language
English
id
9162580
date added to LUP
2024-06-13 14:11:22
date last changed
2024-06-25 13:11:21
@misc{9162580,
  author       = {{Ebulueme, John and Vijayakumar, Varalakshmi}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Authenticity and Influence: Interactions Between Social Media Micro-Influencers and Generation Z on Instagram}},
  year         = {{2024}},
}