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- 2021
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Mark
The greater good initiatives of country branding
2021) In The Strategic Brand Management: Master Papers series BUSN21 20212(
Department of Business Administration- Master (One yr)
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Mark
Closing the loop: A study of Brand Activism in the Fashion Industry
(
- Master (One yr)
- 2020
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Mark
Incumbent Brand on Purchase Intention of Disruptive Innovations: A Study on the Effects of Brand Image and Sub-Brand Strategy for Electric Motorcycles
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- Master (One yr)
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Mark
Changing brand perceptions: Nespresso’s efforts to be perceived as a sustainable coffee brand
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- Master (One yr)
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Mark
Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions
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- Master (One yr)
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Mark
Financial brands taking a stand: Exploring the impact of advertised social activism on a brand's image in the financial services sector
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
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Mark
Developing a Brand Image on the B2B Market: An case study on the SaaS company PinMeTo
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- Master (One yr)
- 2019
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Mark
Speak up or stay quiet
(
- Master (One yr)
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Mark
Gay-themed advertising in a cultural context
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Master (One yr)
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Mark
Branding social work in employee assistance
(
- Master (One yr)