Publications | LUP Student Papers

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2021
Mark The Secret's Out! TENA's mission to break the taboo around incontinence
Kersten, Eileen Marlena ^LU ; Brinkhof, Lieke Theadora Adriana ^LU and Do, Felicia ^LU (2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration
- Master (One yr)
Mark Perfectly imperfect - A comparison of female millennial consumers’ perceptions towards ‘Brand Activist Aspirants’ and ‘Authentic Brand Activists’ in the lingerie market
Kersten, Eileen Marlena ^LU and Brinkhof, Lieke Theadora Adriana ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark Once upon a time there was a signature story
Kersten, Eileen Marlena ^LU ; Do, Felicia ^LU and Brinkhof, Lieke Theadora Adriana ^LU (2020) In LBMG Strategic Brand Management - Master Paper Series BUSN21 20202
Department of Business Administration
- Master (One yr)