Publications | LUP Student Papers

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2022
Mark To Buy or Not to Buy: An Exploratory Study of Gen Z and their Consumption of Fast Fashion
Ahmad, Rafae ^LU and Decombe, Guillaume ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.
Lindner, Veronika ^LU ; Idberg, Lovisa ^LU ; Hoff, Oskar ^LU and Decombe, Guillaume ^LU (2021) In The Strategic Brand Management Master Papers BUSN21 20212
Department of Business Administration
- Misc.
Mark BURBERRY: CHIC OR CHAV? THE MURKY HISTORY OF THE LEGENDARY CHECK
Ahmad, Rafae ^LU ; Decombe, Guillaume ^LU and Faggella, Francesco ^LU (2021) BUSN35 20221
Department of Business Administration
- Misc.