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2024
Mark Does “wokeness” build a strong brand identity? Gain the responsible consumer and lose the masses?
Bengtsson, Adam ^LU ; Johansson, Emma ^LU and Odd, Elsa ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.
Mark Consumer Adoption of Sustainability Initiatives within Fashion: Impacts on Behavior
Bengtsson, Adam ^LU ; Edler, Liv ^LU and Stolica, Kristina ^LU (2024) FEKH99 20241
Department of Business Administration
- Bach. Degree
2023
Mark Hanterande (slängande) av returer inom klädindustrin
Bengtsson, Adam ^LU ; Holm, Lisa ^LU and Pham, Jessika ^LU (2023) FEKH29 20231
Department of Business Administration
- Bach. Degree