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2025
Mark The Milk War: Defending Dairy or Milking the Plant-Based Trend?
Andersson, Elvira ^LU ; Holmström, Emma ^LU and Johansson, Emma ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- Misc.
Mark THE LUXURY PARADOX
Bengtsson, Adam ^LU and Johansson, Emma ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2024
Mark Does “wokeness” build a strong brand identity? Gain the responsible consumer and lose the masses?
Bengtsson, Adam ^LU ; Johansson, Emma ^LU and Odd, Elsa ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.
Mark Influencerillusionen: Blir vi lurade?
Blomdahl, Lisa ^LU ; Ljungdahl, Linnea ^LU and Johansson, Emma ^LU (2024) FEKH29 20241
Department of Business Administration
- Bach. Degree