Publications | LUP Student Papers

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2022
Mark Influencer marketing: An exploratory study to identify consumer behaviour online
Möller, Emilia ^LU and Farag, Ina ^LU (2022) In BUSN39 BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark The brand we love hate - The Ryanair Case
Hägg, Louise ^LU ; Eckerholm, Emilia ^LU and Affroukh, Ina (2022) BUSN35 20221
Department of Business Administration
- Misc.
2021
Mark Fill up the bottle with iconic liquid: a qualitative research conceptualising iconic packaging
Svensson, Linnea ^LU ; Nordlander, Amanda ^LU ; Eckerholm, Emilia ^LU and Schönström, Isabell ^LU (2021) In LBMG The Strategic Brand Management Master Paper BUSN21 20212
Department of Business Administration
- Misc.