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- 2020
-
Mark
How explosive should the launch of the new Samsung Galaxy Note8 be?
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
-
Mark
‘’Patent vs Patients’’: A case on Novartis patent application in India
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
-
Mark
Boeing: What to do when your employees think you are a monkey?
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
-
Mark
Positioning the French Goddess, The Citroën DS case
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
-
Mark
Pack your bags: A Mulberry Repositioning case
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.
- 2019
-
Mark
Harley-Davidson: Cruising from the Past to the Future
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.
-
Mark
There’s a Snake in My Boot!
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.
-
Mark
Tea Marriage of Starbucks and Teavana
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.
-
Mark
Victoria’s Secret: Are Tables Turning in Heaven?
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.
-
Mark
To Fly or Not Fly?
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.