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- 2023
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Mark
The Impact of Marketing Channels on Customer Perceived Brand Values in Omnichannel Retailing: Moderating Role of Cultural Differences
- Master (One yr)
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Mark
Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry
- Master (One yr)
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Mark
Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products
- Master (One yr)
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Mark
Brand Archeology - Identifying Pivotal Moments Shaping the Brand Today
- Master (One yr)
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Mark
A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism
- Master (One yr)
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Mark
Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective
- Master (One yr)
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Mark
The Cancel Culture Conundrum: Exploring the Risks for Influencer Marketing
- Master (One yr)
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Mark
Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands
- Master (One yr)
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Mark
Closing the GAPS
(2023) In BUSN39 Business Administration: Degree Project in Global Marketing BUSN39 20231
Department of Business Administration- Master (One yr)
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Mark
Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation
- Master (One yr)