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- 2022
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Mark
Fashionable & Sustainable? A case study exploring the markets contribution to the ethical consumption gap
- Master (One yr)
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Mark
Get broke or build hope - The implications of woke brand activism
- Master (One yr)
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Mark
Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach
- Master (One yr)
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Mark
Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism
- Master (One yr)
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Mark
Mending the end-goal paradox of social and commercial marketing
- Master (One yr)
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Mark
Touch or Talk: What Motivates Consumers to Choose Self-Service Kiosks or Interpersonal Services when Ordering Fast-Food? A Customer and Manager Perspective
- Master (One yr)
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Mark
The (Mis)alignment between Offline and Online Brand Image
- Master (One yr)
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Mark
The Doppelgänger Sentiments: A Qualitative Study on Cultural Branding, Anti-brand Activism and Marketplace Sentiments
- Master (One yr)
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Mark
Extending the Rise of Collaborative Working Space: A qualitative study of brand equity creation in the B2B sharing economy
- Master (One yr)
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Mark
Environmental CSR impact on consumer purchase intention: A Cross-country Comparison
- Master (One yr)