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- 2020
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Mark
The perceived innovativeness of the manufacturing process and perceived product quality. The case of creative and technology-intensive industries.
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- Master (One yr)
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Mark
Under Pressure - Tensions in the acquiring firms' corporate brand identity
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- Master (One yr)
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Mark
The high involvement customer journey: A study on customer motivations for touchpoint choice
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- Master (One yr)
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Mark
The embeddedness of surveillance in a consumerist age
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- Master (One yr)
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Mark
Brand Activism - the Battle Between Authenticity and Consumer Scepticism
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- Master (One yr)
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Mark
In-store applications - expectations, experiences and resulting gaps
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- Master (One yr)
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Mark
Understanding Generation Z Consumers Expectations of In-Store Digital Devices in Retailing: A Segmentation Framework
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- Master (One yr)
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Mark
Impact of Gamification on Social Network Platforms
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- Master (One yr)
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Mark
Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
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- Master (One yr)
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Mark
Why Being Green is Harder Than it Seems: Discovering the Effect of Green Brand Knowledge On the Perception of a Green Claim
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- Master (One yr)