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- 2025
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Mark
Click Me Baby One More Time - Understanding the Role of Luxury Consumer Motivations in Click-Through Intention on AI-Powered Product Recommendations
- Master (One yr)
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Mark
Branding the Kingdom: How Saudi Arabia Uses Global Sports to Communicate its Nation Brand
- Master (One yr)
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Mark
Branding Behind the Scenes: How Brand Managers Shape and Manage Brand Identity in Internet Brands
- Master (One yr)
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Mark
THE LUXURY PARADOX
- Master (One yr)
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Mark
Viral Marketing Dynamics in the Fashion and Beauty Industry: A Quantitative Analysis Using the Theory of Planned Behavior
- Master (One yr)
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Mark
More than just a label: The impact of the vegan label on product perception and consumption intentions across health consciousness levels A quantitative study in the food industry
- Master (One yr)
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Mark
Back to the Future: Young Consumers Explore the Past With Retro Branding
- Master (One yr)
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Mark
Between Aisles and Identity: Exploring sojourners’ acculturation in retail spaces
- Master (One yr)
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Mark
Beyond the Ivy Halo: A Stakeholder Comparison of Brand Perception and Value Creation in Higher Education
- Master (One yr)
- 2024
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Mark
The Power of Political Branding. A Qualitative Study of Swedish Voters' Perceptions of Political Branding and its Consequences
- Master (One yr)