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- 2024
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Mark
The Rise of Dupe Culture: A Qualitative Study on the Construction of an Emergent Digital Consumer Culture
- Master (One yr)
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Mark
Between Freedom and Control - Internet Aesthetics’ Effect on Identity
- Master (One yr)
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Mark
Beyond Complexity: The Power of Embracing Minimalistic Logos
- Master (One yr)
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Mark
Brand positioning through thought leadership
- Master (One yr)
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Mark
Brands as Drivers of Change - Understanding the Role of Socio-Political Attitudes in the Relationship between Brand Activism and Consumer-based Brand Outcomes
- Master (One yr)
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Mark
Generative Artificial Intelligence in Advertising
- Master (One yr)
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Mark
Beyond Skin: Unveiling the Cultural Impact on Ethical Skincare Brand Marketing through a Comparative Case Study
- Master (One yr)
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Mark
An Ethical Dilemma in Influencer Marketing: Discovering Social Media Influencers' Justifications for Promoting Aesthetic Surgery
- Master (One yr)
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Mark
Authenticity and Influence: Interactions Between Social Media Micro-Influencers and Generation Z on Instagram
- Master (One yr)
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Mark
From Scroll to Heart - Exploring Consumer Engagement on TikTok through Brand Personification Strategies
- Master (One yr)