Publications | LUP Student Papers

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2025
Mark Nordic Brands Through Chinese Eyes: A Study on the Country Image, Brand Benefits, and Consumer Ethnocentrism
Tan, Chujun ^LU and Shen, Qianhua ^LU (2025) SKOM12 20251
Department of Strategic Communication
- Master (Two yrs)
2022
Mark Arbetsgivarkommunikation på sociala medier - Hur utformning av arbetsannonser påverkar mottagares attityder
Olsson, Josefin ^LU and Abrahamsson, Helena (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
Mark ”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook
Friman, Victoria ^LU and Forslund, Karin ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark Is female empowerment always good?
Sandberg, Johanna ^LU ; Persson, Amanda ^LU and Friman, Victoria ^LU (2022) BUSN21 20222
Department of Business Administration
- Misc.
Mark Ansvarstagande varumärken i väpnade konflikter
Dahl, Johan ^LU ; Karlsson, Viktor ^LU and Mattsson, Adam ^LU (2022) FEKH29 20221
Department of Business Administration
- Bach. Degree
2018
Mark Influencer marketing’s effect on brand perceptions – A consumer involvement perspective
Ekstam, Victor ^LU and Bjurling, Livia ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)

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