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- 2024
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Mark
An Explorative Study on How New Ventures Communicate Their Brand Identity to Attain Positive Brand Awareness, Brand Attitudes, and Legitimacy
- Master (One yr)
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Mark
Diamonds & Disruption: Evaluating Brand Identity Fit in "Inside the Box" vs. "Outside the Box" Co-Branding Strategies - A Case Study of Tiffany & Co.
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
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Mark
The Phenomenon of First Hand Experiences With Brands
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
- 2023
-
Mark
From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity
- Master (One yr)
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Mark
#TikTokmademebuyit : En kvalitativ studie om hur reklam på TikTok påverkar användarnas attityder, konsumentbeteende och varumärkeskännedom.
- Bach. Degree
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Mark
The role of customer-based brand equity in the direct-to-consumer business model
- Master (One yr)
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Mark
Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
- Misc.
- 2022
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Mark
Sport event sponsorship: How to step up your game
- Master (One yr)
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Mark
Bridging the gap: An exploration into how NFTs can be used as a tool for brand management
- Master (One yr)
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Mark
”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook
- Bach. Degree