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- 2024
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Mark
An Explorative Study on How New Ventures Communicate Their Brand Identity to Attain Positive Brand Awareness, Brand Attitudes, and Legitimacy
(
- Master (One yr)
- 2023
-
Mark
The role of customer-based brand equity in the direct-to-consumer business model
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- Master (One yr)
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Mark
Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
(
- Misc.
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Mark
#TikTokmademebuyit : En kvalitativ studie om hur reklam på TikTok påverkar användarnas attityder, konsumentbeteende och varumärkeskännedom.
(
- Bach. Degree
-
Mark
From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity
(
- Master (One yr)
- 2022
-
Mark
”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook
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- Bach. Degree
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Mark
Sport event sponsorship: How to step up your game
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- Master (One yr)
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Mark
Bridging the gap: An exploration into how NFTs can be used as a tool for brand management
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- Master (One yr)
- 2021
-
Mark
Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience
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- Master (One yr)
- 2020
-
Mark
Brand revitalization in the music industry: a case study approach
(
- Master (One yr)