Publications | LUP Student Papers

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2021
Mark Leveraging brand co-creation in a digital era: An IKEA case study
Örnhem, Julia ^LU ; Weir, Sophie ^LU and Karlsson, Jesper ^LU (2021) In The Strategic Brand Management: Master Papers BUSN21 20212
Department of Business Administration
- Misc.
2020
Mark The Perceived Innovativeness of Employer Brands - A Qualitative Investigation of the Meaning, Sources, and Role of Employer Brands’ Innovativeness from the Perspective of Talents
Glanzmann, Jan Niklas ^LU and Moberg, Karl ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
2016
Mark Kan en slogan få ett flygbolag att lyfta?
Haak, Wilhelm ^LU ; Svensson, Julia ^LU and Egelberg, Erik ^LU (2016) FEKH29 20161
Department of Business Administration
- Bach. Degree
2014
Mark Consumer Motivation for Co-Creation and Resulting Effects on Brand Knowledge
Leuenberger, Sandra ^LU and Jürgens, Corinna ^LU (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)